19 story and business meaning behind you can not be able to measure

Story 1: Business shoes

Many years ago, two businessmen were sent to Africa's shoe manufacturer in Africa to learn the market potential and reported again.

The first person said: "The market does not have the potential - no one wears shoes".

The second person said: "The market has great potential - no one wears shoes".

Lessons drawn: Each situation, case comes both favorable and difficult. Good business people are people who see smoothly in difficulty and know how to take advantage of it.

Story 2: Chicken rotary seller

The rotating chicken seller has an extremely good working day. He proudly lifted the last chicken and turned to tell customers: "This child costs 6.35 USD".

"Reasonable price but this child is a little small," the woman to buy goods. "Don't you have a bigger child?"

After a moment of thinking, the salesperson quickly stored the chicken into the food cabinet, stopped for a few seconds, then took it out again.

"This child is a little heavier. Price 6.65 USD, "the seller timidly replied.

The woman considers a little and made the final decision: "Oh, I think it's wrong. I will take both children. "

Lesson drawn: Don't cheat customers, because you never know what is waiting for me ahead.

 

Story 3: Buy dishes

A couple goes a walk through the store. The wife saw a high-class table and expressed buying. The husband criticized that item to expensive so she didn't want to spend money. The seller looked over and then spoke a sentence with the husband. After hearing it, he was no longer hesitant, immediately spent buying money.

Why does this husband change this quickly?

Because the seller said: "This qualifier's food is like that, your wife will not seem to wash it."

Lessons drawn: Customer's views are difficult to change, it is important to know how to take advantage of the opportunity to change customer psychology.

Story 4: Beef seller

There is a guest to buy cow's milk on a weekend.

While walking, I met the person who was selling cow's milk in the roadside, he came and asked the price. Sales sellers replied: "1 bottle of 3 VND, 3 bottles of 10 copper".

He didn't say anything in his pocket to buy 1 bottle, then bought it 3 times. After buying, he was very happy to laugh with the vendor: "Did you see it, I only pay 9 copay to buy 3 bottles of milk."

The vendor did not say anything, just smiling and thought: "Really! Since the application of this price calculation method, only one breathtel has sold 3 bottles of milk ".

Lesson withdrawal: To sell many goods to understand customer psychology, thereby creating unique sales methods.

 

Story 5: Blind beggar

The blind man sat at a busy street corner during peak hours. Beside him was a cash cup and hardcover with the words: "I'm blind. Please help me".

People crossing the road still hastily moving, no one gives money to blind.

A young ads passed through and saw old blind people with an empty cup. She also realized that everyone had absolutely no reaction to the presence of the blind, but not to stop for the money.

Advertising staff took a pen from the shirt pocket, turning the blind's hardcover from the front, writing a few lines on it and left. Immediately, people started to drop money into the cup. Soon, money spilled outside.

At this time, the blind man turned to a stranger to stand by him, explaining what the cover was on the cover.

Stranger said: "The cover wrote that 'today is a beautiful day, you can see it, and I don't'."

Lessons drawn: Many times only need to choose the appropriate advertising language, you can connect and change customer behavior.

 

Story 6: Cynamons

Her parents-in-law opened the auditions. He said, accounts have one million dollars. He shows off, has a two million dollar villas. Her parents seemed very well. He said, I didn't have anything, guys. I only have every child, currently in my daughter's stomach!

Lesson withdrawal: want to compete with opponents, need hand in!

 

7 story: Budweiser beer

In the United States they have a very monk sales. At 7 Elevent bought beer, saw 2 Budweiser. 1 12 cans price $ 17, 1 lines 18 cans for $ 18. Don't have to think, it is always easy to use 18 cans. After buying, I realized I bought more than usual. Budweiser's sales suddenly increased by half because of the price policy. 12 cans are only sales props.

This is called upsell with combos. They give customers the right to choose but no choice is not.

Because we like to choose to buy, don't like to be sold.

Lesson withdrawal: Let the customer choose, but no choice is not.

 

8th story: Small bird

A small bird flying to Phuong Nam avoids cold. It was so cold that the bird was hardened and fell to a large field. While it was lying there, a cow passed through his body. The bird lying in the middle of the cow stool realizes that it is warming. Pile of stools have warmed it. It lies there feels warm and happy, it started to sing love. A cat walked across, listening to the birds singing in the temple. Following the sound, the cat discovered the bird in the stool, it pulled the bird to eat meat.

Lessons drawn: Not everyone "went heavy" on his body is his enemy. Not which guy pulling himself out of the stool is also my friend.

9th story: KFC

In KFC, when you buy fried chicken, the staff will recommend more Pepsi, tiny glass for 15k. But always, they will ask, "Do you want to add 3k to get a bigger glass?" (Large glass is 2 big big) so I nodded for a big glass.

This is called a diagonal upsell.

MC Donald taught the staff to say "You use more chips?" And every day they sell 4 million kg of potatoes.

Lessons withdrawal: The easiest selling time is when customers have both agreed to buy the first item.

 

10th story: creative in sales

It is said that Korean men are very sudden, up to 70 years old, they still have a high demand for pillow blankets. This also leads the consumption of condoms in this country very large. But there is a problem, going to the drug shop buying a condom is afraid, nearly 70 years old to buy is even more afraid, so many men are put into a dilemma that leads to the sale of condoms Stagged for a while.

To resolve this situation the pharmacies have thought of a method, they gross a condom box into the bath soap box as the gift and sold. So every time the customer just needs to say, "I want to buy soap" the owner will understand what they need to really be. Thus, not only those who are embarrassed but the pharmacy still sells the baths outside the condoms.

Lesson withdrawal: not only grasp needs but also understand both customer behavior and find creative ways to approach and satisfy their needs. You want to be able to study very carefully about the cultural and social factors, the habits of the target customer set to go to the appropriate strategy.

 

11th story: Staff and boss

A salesperson, a administrative secretary and a boss managed together lunch together, they caught an ancient lamp. They rubbed their hands on the lights and the lights shouted. Spirit lights: "I give you a wish".

I first! I first! - The administrative secretary said: I want to be in the Bahamas drive can and forget all my life. Put. The secretary disappeared. I!

I! British salespeople say: I want to stay in Hawaii on the beach with private massage staff, endless Pina Coladas supplies and with hundred-year lovers. Put. He salesman disappeared.

OK It's your turn. God lights told him manager. He managed said: I want them to be at the office to work immediately after lunch.

Lessons drawn: Always let your boss spoke in advance.

 

12th story: Cleaning staff

The company's sanitary workers are very sad because the gentlemen often absent when entering the toilet. To resolve the yellow puddles under the Toilette, the company paste on the wall, above the male platform of a piece of paper: "Non-urination to the potty shows you are short, cottage out of the potty shows you ... sullen! ". Since the next day, the men's Toilette was clean and no longer gentlemen.

Lessons drawn: Prove that customers see problems specifically and impressively.

 

13th story: Story of mangs eating and dogs

A mouse climbed to the table to eat the flesh but panic because she saw the owner's dog next to the warming. They think and soothe sweetly negotiate with the dog:

- Hey Dog, If you are silent, we will divide you a piece of meat, do you agree?

Serious dogs face, deny bluntly:

- You're quick! The hostess that the meat saw it would definitely doubt me. At that time we became a piece of meat on the table, not playing!

Business lessons: Don't be a little small benefit that lies throughout your life, please do business because you don't know when your career falls into the hole!

 

14th story: Sword and cat fish

Swordfish have a very strong and sharp teeth. On one day, it suddenly witnessed, requiring "great" of cats to catch mice.

Surprised cat asked:

- What? Oh, my dear friend, can you do that?

- Calling mouse is horrible. Outside I can't catch a lot of a lot of days?

- Okay, don't forget that I warned you.

Say the cat and fish swords into the warehouse and ambush.

Just after awild the cat caught the mouse. After playing and eating a full meal, I remember my boy's sword. Miserable, at that time, the swordfish was gnawed by the tail, only breathing. Seeing that, the cat caught the fish to get up and drop it back to the sea.

Business lessons: Everyone often says, outsiders don't talk about the job. In the market, there are many companies that have done very well in their fields and want to encroach on other areas without self-equipping themselves basic competitive skills. Therefore, failure is inevitable.

 

15th story: the blacksmith stories hat for the king, spitting the tiger

There was a blacksmith who often carried the furniture throughout the village to repair supplies for everyone. Because he worked skillfully, it was kind and took affordable prices so there was a lot of customers, thanks to that he could cultivate the whole family.

One day, when he was carrying a workshop like every day, I heard the news.

The 18th story: Rich man chooses a wife 

There was a rich he wanted to organize his wife. After a long time, the new selection had 3 she was involved in the last round. Phu Anh gave three children every one thousand and said that she went to buy something that makes it filled with room space.

She A buys a lot of cotton that makes ½ space of the room flooded with cotton.

She b bought a lot of balloons and filled with ¾ of room.

She bought a candle that made the room filled with light.

In the end, she was the one who was chosen.

Lessons drawn: Understanding customers' most true demands is unusual.

 

19th story: salespeople

A young man was recruited to sales for a general business store. When his first working day ended, the boss approached and asked him:

- How many people have sold goods for the first day today?

- Only one person - the new seller answered.

- What, only one person - the boss let out a friendly - most of my employees sell at least 20 or 30 people in a day. What is the total amount collected?

- Yes, about 100 thousand USD.

- 100 thousand USD - The boss was happy to ring - how did only one person he sold many rows?

New salespeople tell:

- When that man came, I sold him a small hook, then I advised him to buy a medium-type blade and a large blade. After he finished buying a fishing hook, I advised him to buy additional fishing wires, small, missed type and big to verify different types of fish.

I asked him where he would go to the sentence, he answered that he would go to the coastal sentence. I told him that he probably bought a motorboat and I took him to a motorboat and sold him a modern boat with 2 engines.

After buying a canoe, he said that his car was so small, so he could not carry the canoe and so I took him to the car to sell cars and sold him a truck to carry Canoe to the sea. After hearing, the boss was extremely pleased with his new employee. He said a fans' voice:

- So he persuaded and sold him everything when he was initially appointed to buy a hook, he was a good salesperson.

- No, it is not really - the seller explained - at first, he appointed to buy a few sympathy to his wife. But I told him that "This week his wife has such a flu, he is at home to do, I advise you to go to the sentence."

Lessons drawn: Successful business is to create demand for customers, choose the right target customers and know what they need to serve in time.

This may be the story that is not real, but Sanmedia hopes through these stories, you'll find something.

 

The 18th story: Phu Chung wife

There was a rich he wanted to organize his wife. After a long time, the new selection had 3 she was involved in the last round. Phu Anh gave three children every one thousand and said that she went to buy something that makes it filled with room space.

She A buys a lot of cotton that makes ½ space of the room flooded with cotton.

She b bought a lot of balloons and filled with ¾ of room.

She bought a candle that made the room filled with light.

In the end, she was the one who was chosen.

Lessons drawn: Understanding customers' most true demands is unusual.

 

19th story: salespeople

A young man was recruited to sales for a general business store. When his first working day ended, the boss approached and asked him:

- How many people have sold goods for the first day today?

- Only one person - the new seller answered.

- What, only one person - the boss let out a friendly - most of my employees sell at least 20 or 30 people in a day. What is the total amount collected?

- Yes, about 100 thousand USD.

- 100 thousand USD - The boss was happy to ring - how did only one person he sold many rows?

New salespeople tell:

- When that man came, I sold him a small hook, then I advised him to buy a medium-type blade and a large blade. After he finished buying a fishing hook, I advised him to buy additional fishing wires, small, missed type and big to verify different types of fish.

I asked him where he would go to the sentence, he answered that he would go to the coastal sentence. I told him that he probably bought a motorboat and I took him to a motorboat and sold him a modern boat with 2 engines.

After buying a canoe, he said that his car was so small, so he could not carry the canoe and so I took him to the car to sell cars and sold him a truck to carry Canoe to the sea. Hell finished, the boss was extremely happy.

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