We are getting lots of advice from people about the SEO of a website. No doubt, some SEO tips are helpful for us to get a higher ranking in the search engines. On the other hand, some SEO tips ruin the ranking of a website in search engines. Now, the problem is that how to know which tip is helpful for us and which will ruin the SEO of our website. No one knows the working of Google’s algorithms. That’s why different people guess about it based on their experience. While guessing about Google algorithms, lots of misconceptions are also created. Here, we will discuss the top seven Google SERP misconceptions that all SEO experts should know.
PPC Advertising Helps Ranking:
PPC advertising means that you will have to pay Google to get a higher ranking against specific keywords. When you will stop PPC advertising, your website will go to its original ranking. Some SEO professionals are thinking that if they will spend money on PPC advertising, Google will give favour to their websites. SEO professionals should know that it is a misconception. If they are spending money on PPC advertising to get a higher ranking in the future, they are wasting their money and time. They should focus on other ranking factors. Anyhow, if they are spending money on PPC advertising to drive customers to their websites, they should continue it. They can get the benefit of PPC advertising in the form of conversions.
Domain Age is a Ranking Factor:
Most SEO professionals understand that domain age is a ranking factor in Google. Google has debunked this misconception many times. For this reason, we can get an idea from the tweet of Google’s Webmaster Trends Analyst John Mueller. While replying to a tweet, he has stated that domain age is not a ranking signal for the Google SERP. Anyhow, the fact behind this misconception is that older websites have enough time to do things right. For example, if a website is live for more than 10 years, it has lots of links. These links provide support to this website. On the other hand, if a website is live for just 2 months, it doesn’t have enough links. That’s why it doesn’t get a higher ranking in the SEPR.
Google is Using Google Analytics Data in Ranking:
This misconception has created a fear among SEO professionals. That’s why they spend most of their time studying the Google Analytics reports. If they find that their website has a higher bounce rate and lower time on page, they consider that Google will decrease the ranking of their website. Google’s Garry Illyes has debunked this misconception. According to him, they are using nothing from Google Analytics to increase or decrease the ranking of a website. For example, if you are considering time on page as a ranking signal, it can create lots of problems for Google. If a person has shared a lengthy article, its time-on-page will be higher. On the other hand, if a person has shared a shorter piece of content, his time-on-page will be shorter. This thing will create lots of problems for Google.
Domain Authority is a Ranking Factor:
To measure the importance of a webpage, Google has started PageRank. With the help of PageRank, Google has started to display the score between 1 to 10 on its toolbar. Google has stopped updating the data in PageRank in 2013. In 2016, Google has confirmed that it will not use it in the future. After that, some third-party tools have started their domain authority scores. Nowadays, SEO professionals are using Moz’s Domain Authority, Moz’s Page Authority, Majestic’s Trust Flow and Ahrefs’ Domain Rating to measure the domain authority of their websites. According to Google’s Garry Illyes, Google is not using it as the ranking factor.
Longer Content Ranks Better:
You have heard from lots of SEO professionals that if you want to compete with your competitors, you should add more words to your content. When you will add more words, you will automatically get a higher ranking in the SERP. For this reason, they are sharing lots of studies. For example, they are sharing a study that the word counts of the pages that are ranking on the first page are 1,450. Therefore, if you will create a web page of 1,500 words, you can get a higher ranking in the SERP. John Mueller has also dispelled this misconception of SEO professionals. Along with word counts, you will have to work on other things to get a higher ranking in the Google SERP.
It’s All About Backlinks:
Told by a dissertation help firm, this is the fact that backlinks are important to improve the ranking of a website. There are different debates about the importance of backlinks for your website. Some people will say that backlinks are among many tactics that can improve the ranking of your website. On the other hand, some people will say that backlinks are the real game-changers for your website. Based on this analysis, SEO professionals start to create backlinks for their websites. They just focus on the quantity of the backlinks. They don’t focus on the quality of the backlinks. The SEO professionals should know that it is the quality of the backlinks that matter in SEO not the quantity of the backlinks.
This is a Right Way to Do SEO:
It is also one of the most common misconceptions in various SEO industries. Most SEO professionals share their SEO techniques on websites, social media sites and other forums. They say that it is the right way to do the SEO of a website. The common people should know that it is not as simple to do SEO of a website. Its reason is that all the SEO professionals understand Google’s algorithms based on their views and experiences. For example, if a specific SEO strategy is working for a website but it may not work at all for another website. For example, if you have included 60 characters in the title tag of a web page, you may get more clicks. On the other hand, another person will not get enough clicks by adding 60 characters in the title tag.